"Kelcher Optometrists is a family run optical practice which was opened by Graham Kelcher in 1977."

We provide expert advice and a great choice of eyewear whatever your budget.


Kelcher Optometrists is a family run optical practice which was taken over by Graham Kelcher in 1977.

practice1We provide personal, friendly and professional eye care for all the family.

As an independent practice, we treat you as an individual and give your vision the time and attention it deserves.  Unlike some retail chains, we have the freedom of choice to only recommend products of the highest quality tailoring your spectacles and contact lenses to suit your individual needs.

IMG_5629Our commitment to value means that we can provide you with a great choice of eyewear whatever your budget.

We offer state-of-the-art 3D OCT eye scans.

We offer private and free NHS eye examinations and contact lens appointments.

We issue NHS optical vouchers and accept corporate eye care vouchers.

We are registered with the Staffordshire Diabetic Eye Screening Programme.

Opening times
Monday 09:00 – 17:30
Tuesday 09:00 – 17:30
Wednesday 09:00 – 17:30
Thursday 09:00 – 17:30
Friday 09:00 – 17:30
Saturday 09:00 – 13:00
Sunday Closed

Finding us >

Optical Coherence Tomography (OCT) Eye Scans

OCT is an extremely advanced health check for all ages. It’s very similar to ultrasound but uses light waves instead of sound waves. It shows the Optometrist exactly what is going on beneath the surface of your eye. This information could prove vital and can help prevent problems in the future. The scan is non-invasive, painless, simple and quick and allows us to instantly diagnose a number of common conditions.

What happens during an oct scan?

The scan uses light rays to takes a detailed 3D image below the surface of your retina (the inner most surface of the eye) giving us in-depth images of the eyes internal structures.

This procedure only takes minutes and the equipment never touches the eye so there is no discomfort. You may require dilating eye drops in order to widen your pupils and make it easier to examine the retina.

What DOES an OCT Scan check for?

An OCT Scan can help in the detection of vision threatening conditions like age-related macular degeneration, glaucoma and diabetic retinopathy as well as checking for conditions like high blood pressure and high cholesterol.

As we grow older our retinas may change over time. The changes may not always be visible on the surface and you may not experience any physical symptoms. These changes are what an OCT scan is checking for.

When should I have an OCT scan?

We recommend an OCT Scan at least every two years with your standard eye examination.

If you’re over the age of 40, have a family history of any eye problems or you’re experiencing any visual problems a yearly scan is advised.

How much does an OCT scan cost?

An OCT scan is £30 including a full discussion with the Optometrist.

Ask about booking your OCT scan today…

Diabetic Retinopathy Eye Screening

Diabetic Retinopathy is caused when diabetes affects the small blood vessels in the retina, the part of the eye that acts rather like a film in a camera. It is the most common cause of sight loss in people of working age and it is estimated that every year in England 4,200 people are at risk of blindness caused by diabetic retinopathy.
Normal Eye
Diabetic Retinopathy

Kelcher Optometrists is registered with the National Screening Service to carry out:
Annual Eye Screening – for patients who have standard screening
Slit Lamp Biomicroscopy Examinations – for patients with unassessable or ungradable images.
Please let us know which type of appointment you require when booking.
Kelcher Optometrists can no longer provide Digital Surveillance examinations
These patients are now being managed by the screening service.

National Eye Screening Service

Diabetes UK

Multi Media Bar

Crizal Drive coming soon….

The AR coating exclusively powering the all new Essilor Road Pilot and Varilux Road Pilot. Crizal Drive is a new premium anti-reflective coating that offers impeccable clarity of vision. Thanks to the coating performance reflections are up to 90% less when driving at night. Recommended for Patients with a lifestyle that involves frequent driving. Patients benefits – Up to 90% less reflections when driving at night. Guarantee- Two year scratch free...

National Eye Health Week 18 to 24 September 2017

Vision really matters. Sight is the sense people fear losing the most, yet many of us don’t know how to look after our eyes – National Eye Health Week aims to change all that! We have simulation specs at the practice this week to show you what certain eye conditions really look like as well as loads of information and ideas about how to keep your eyes...

CAKE SALE 09/10/2017

More people than ever need a guide dog. This Guide Dogs Week we need your help to make sure people with sight loss don’t lose out on life. Kelcher Optometrists are selling delicious cakes for Move it for Money to raise vital funds for Guide Dogs! Come down and tuck in...

FREE single vision Sunglasses OR £50 OFF DESIGNER Sunglasses*

T’s and C’s Choose any first pair of glasses with a total value of £125 or more and get a second pair of selected Sunglasses complete with single vision, sun-tinted and UV protected lenses free of charge OR £50 OFF any DESIGNER Sunglasses frame complete with Non-prescription sun-tinted and UV protected lenses. The lenses can be upgraded to Prescription lenses for an additional £25 within stock range. Additional out of range charges may apply. Both pairs must be for the same customer, to the same prescription (can be reading...

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The Michael Kors eyewear collection for Women…

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Complete glasses from £45

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